TOP AP NEWS STORIES
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EXPERT OPINION BLOG SERIES
US Retail Media: Offsite Ad Investment on the Rise As We Move Through the Remainder of 2024
By Eric Haggstrom, vice president of business intelligence and head of forecasting Retail media has grown in share of the market over the past few years, but most of this spend has gone to retailers’ own sites and not to the rest of the ecosystem. For forecasting and...
US Retail Media: Offsite Ad Investment on the Rise As We Move Through the Remainder of 2024
By Eric Haggstrom, vice president of business intelligence and head of forecasting Retail media has grown in share of the market over the past few years, but most of this spend has gone to retailers’ own sites and not to the rest of the ecosystem. For forecasting and...
Eric Haggstrom
VP Business Intelligence
360° VIDEO SERIES
CTV: Is Ad Spend Keeping Pace With Changing Viewing Habits?
Despite perceptions that cord-cutters will make the TV future ad-free, connected TV (CTV) expands the frontier for advertising. And there are growth opportunities for advertisers and publishers, according to insight from Advertiser Perceptions and Hub Research, which...
CTV: Is Ad Spend Keeping Pace With Changing Viewing Habits?
Despite perceptions that cord-cutters will make the TV future ad-free, connected TV (CTV) expands the frontier for advertising. And there are growth opportunities for advertisers and publishers, according to insight from Advertiser Perceptions and Hub Research, which...
AP IN THE NEWS
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Stars Are Back for Upfronts, More Dollars May Follow as Well
Why finding the true value of retail media is a tough nut to crack
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Legacy media makes new bets on CTV and retail media convergence
NBCUniversal, Instacart ink retail media data collaboration