Advertiser Perceptions delivers the insight and guidance necessary for success in today’s competitive media advertising industry.
Change is constant. Simply keeping up isn’t enough. Success requires staying well ahead of the shifting marketplace and the competition. It demands accurate intelligence for the development of proactive strategies based on what advertisers are thinking — their plans, perceptions and motivations. It calls for the creation of a seamless advertiser experience that is competitive, meets the needs of both agencies and marketers, and ensures an easy and satisfying business relationship on an ongoing basis.
Advertiser Perceptions delivers both the method and the insight necessary for effectively managing a positive Advertiser Experience. Through more than a decade of research, analysis and client-work on the topic, we have identified the framework for what is necessary in delivering a superior advertiser experience. We have uncovered the correlation between positive advertiser experience and buying intentions, and have developed a rigorous process for managing advertiser experience on an ongoing basis.
When it comes to gaining knowledge and clarity about what advertisers think, nothing compares to what Advertiser Perceptions delivers. We are the world leader in providing media company executives with the research-based advertiser insight and guidance necessary for producing superior advertiser experiences, strengthening media brands, improving advertiser satisfaction and increasing advertising sales. We specialize in determining, analyzing, communicating and applying what advertisers think — their plans, opinions and motivations.
Our proprietary database and panels of media decision makers are large and responsive. The advertiser survey and questionnaire development process that we employ is proven and ensures optimal response. Focus and media industry expertise enables us to effectively analyze and accurately interpret the research that we conduct on behalf of our clients, who represent most of the largest media companies in the world.