Who We Are
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Introduction
The media advertising market is in a constant state of flux. What drives buying decisions today, will more than likely not be the same tomorrow. Advertiser plans, perceptions and motivations change even more rapidly. To succeed, media executives must have insight, a way to see what’s coming next. Just as important, they require a method for effectively managing what advertisers think of their media brands within a competitive and changing market environment. The media executives, who manage advertisers’ perceptions well, and deliver an overall, superior advertiser experience, have stronger brands and sell more advertising.
We Help Media Companies...
Measure and improve their brand value to advertisers

Increase consideration, buying intentions and satisfaction among advertisers

Align business processes and go-to-market practices to meet and exceed advertiser expectations

Deliver an outstanding overall customer experience for their advertisers

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What We Do

Advertiser Perceptions works with media companies to help grow their businesses. The research-based guidance that we deliver enables our clients to take the necessary actions for producing superior advertiser experiences, stronger brands, improved advertiser satisfaction and increasing advertising sales.

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Our Approach
We take a consultative approach based on research to develop and deliver actionable guidance and recommendations to our clients in their development and ongoing management of superior advertiser experiences.  Our focus and media industry expertise enable us to propose the right solutions and effectively analyze, accurately interpret and clearly communicate the research-based insight that we generate on behalf of our clients.
Deliver a Superior Advertiser Experience™
A media company’s best opportunity for growth lies in the hands of its advertisers — past, present and future. The companies that deliver a superior, frictionless advertiser experience that is consistent with advertiser needs will succeed over the ones that don’t. Advertiser Perceptions delivers both the method and the insight necessary for developing and managing advertiser experience. Through more than a decade of research, analysis and client-work on the topic, we have identified the framework necessary to deliver a superior advertiser experience. We have uncovered the correlation between positive advertiser experience and buying intentions. And have developed a rigorous process for managing
advertiser experience on an ongoing basis.

Many of the largest and most progressive media companies use our solution and research-based insights to create a superior advertiser experience
that aligns business processes and practices with advertiser expectations, including…

• Ensuring their advertising meets advertisers’ needs and expectations

• Confirming their business processes are easy and effective

• Verifying their advertisers are well informed with the right information at the right time in their buying process

• Making certain that advertisers are satisfied and will buy again

Management Team

Founded in 2002 by Ken Pearl and Randy Cohen, Advertiser Perceptions is the recognized leader in providing research-based advertiser insight and guidance to media companies. We are an experienced, hands-on team of more than 20 client-focused professionals. Our collective aim is to develop and deliver data-driven guidance for maintaining a second-to-none advertiser experience, strengthening our clients’ brands, improving their advertiser satisfaction and increasing their advertising sales.

Ken Pearl
Ken Pearl
CEO, Perceptions Group
Ken Pearl is the Chief Executive Officer and co-founder of the company, a position that he’s held since it began in 2002. Understanding the competitive advantage that great customer intelligence brings, Ken has focused the company on delivering research-based insights and data-driven guidance for enabling clients to strengthen their brands, improve their customer satisfaction and increase their sales. Prior to Perceptions Group, Ken held management positions at On2 Technology (acquired by Google), Ziff Davis and CMP Media. He began his career in 1980 with IBM. Ken splits his time between New York City and San Francisco where he lives with his wife Ellen, who also works for the company. They have two children, one in college, and another who recently entered the working world.
Randy Cohen
Randy Cohen
President and COO, Perceptions Group
Co-Founder Randy Cohen’s marketing, research and management experience spans more than thirty years, holding management positions in advertising, media and technology. Over the past dozen years he has developed the products and approach to deliver actionable results for the leading media companies in the world. He leads and is hands-on with our largest engagements. Early in his career he was responsible for strategic planning and consumer advertising research at Grey Advertising. During his ten years at Ziff Davis, Randy was well known for successfully directing research and marketing for the company’s consumer and business publications. In addition, he headed-up research, marketing and operations for Red Herring Communications (VP Marketing), On2 Technology (COO) and Mobilocity (EVP Marketing). Randy lives in New York City with his wife Jennifer, his two kids and his Black Labrador, Summer.
Kevin Mannion
Kevin Mannion
Chief Strategy Officer
Tedd Speck
Tedd Speck
EVP, Research Operations
Frank Papsadore
Frank Papsadore
VP, Marketing
Sarah Bolton
Sarah Bolton
VP, Research Solutions
Andy Sippel
Andy Sippel
SVP, Media Consulting
Our Distinguished Advisory Board
The Advertiser Perceptions Advisory Board is comprised of media industry executives representing leading companies involved in the sale and purchase of advertising.
Members of the Advisory Board are prominent individuals who directly advise Advertiser Perceptions in its development
and deployment of research-based products and services designed to improve advertiser satisfaction.

Advisory Board Members

Mel Berning, President, Ad Sales, A+E Networks

Maureen Bosetti, EVP, National Broadcast Director, Optimedia

David Cohen, Chief Investment Officer, UM / President Global Partnerships, MAGNA Global

Sarah Fay, Independent Consultant

Todd Gordon, Executive Vice President, US Director MAGNA GLOBAL An IPG Mediabrands Company

Tom Harty, President, National Media Group, Meredith Corporation

Randy Kilgore, President, National Sales, Gannett Co.

Kristian Magel, Executive Vice President, Director National Broadcast, Initiative U.S.

Peter Naylor, Senior Vice President, Advertising Sales, Hulu

Jim Norton, SVP, Head of Advertising Sales, AOL

Scott Schiller, Executive Vice President of Digital Advertising Sales, NBCUniversal

Kate Stanford, Global Head of Platforms Marketing, Google

Robin Steinberg, Executive Vice President, Director, Publishing Investment and Activation, MediaVest USA

Jon Steinlauf, President, Ad Sales and Marketing, Scripps Networks

Scott Wolf, Executive Vice President and Chief Revenue Officer, Everyday Health

Serving Media Brands Worldwide
We work to drive improving ad sales, brand strength and advertiser satisfaction for media companies of all sizes. From global, Ad Age100 media brands to startups. From social media to publishers, mobile, television, magazines and radio… we have solutions that are right for any media executive wishing to grow their business.

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