Who We Are
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Introduction

When it comes to gaining knowledge and clarity about what advertisers think, nothing compares to what Advertiser Perceptions delivers. We are the world leader in providing media company executives with the research-based advertiser insight and guidance necessary for producing superior advertiser experiences, strengthening media brands, improving advertiser satisfaction and increasing advertising sales.

We specialize in determining, analyzing, communicating and applying what advertisers think — their plans, opinions and motivations.

Our Methods
Our proprietary database and panels of media decision makers are large and responsive. The advertiser survey and questionnaire development process that we employ is proven and ensures optimal response. Focus and media industry expertise enables us to effectively analyze and accurately interpret the research that we conduct on behalf of our clients, who represent most of the largest media companies in the world.

Our Insights
Millions of dollars are won or lost based on what advertisers think. Discovering where and why advertisers feel the way they do about our clients’ media brands is the objective of the insights that we collect on their behalf. Just as important is knowing which advertiser feelings are important to building and maintaining a second-to-none advertiser experience, and which are not. And, how what’s important today is changing over time.

We Help Media Companies...

Measure and improve their brand value to advertisers

Increase consideration, buying intentions and satisfaction among advertisers

Align business processes and go-to-market practices to meet and exceed advertiser expectations

Deliver an outstanding overall customer experience for their advertisers

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What We Do

We’re industry experts with hands-on experience and a research-based understanding of the evolving media landscape — digital, social, programmatic, mobile, television, print and radio. We listen and think outside the box to create data-driven solutions based on our clients’ needs and objectives. We transform data into actionable insights, guidance and recommendations that are ready for consumption and action at a senior management level.

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Our Approach

We take a consultative approach based on research to develop and deliver actionable guidance and recommendations to our clients in their development and ongoing management of superior advertiser experiences. Our focus and media industry expertise enable us to propose the right solutions and effectively analyze, accurately interpret and clearly communicate the research-based insight that we generate on behalf of our clients.

Management Team

Founded in 2002 by Ken Pearl and Randy Cohen, Advertiser Perceptions is the recognized leader in providing research-based advertiser insight and guidance to media companies. We are an experienced, hands-on team of more than 20 client-focused professionals. Our collective aim is to develop and deliver data-driven guidance for maintaining a second-to-none advertiser experience, strengthening our clients’ brands, improving their advertiser satisfaction and increasing their advertising sales.

Ken Pearl
Ken Pearl
CEO, Perceptions Group
Ken Pearl is the Chief Executive Officer and co-founder of the company, a position that he’s held since it began in 2002. Understanding the competitive advantage that great customer intelligence brings, Ken has focused the company on delivering research-based insights and data-driven guidance for enabling clients to strengthen their brands, improve their customer satisfaction and increase their sales. Prior to Perceptions Group, Ken held management positions at On2 Technology (acquired by Google), Ziff Davis and CMP Media. He began his career in 1980 with IBM. Ken splits his time between New York City and San Francisco where he lives with his wife Ellen, who also works for the company. They have two children, one in college, and another who recently entered the working world.
Randy Cohen
Randy Cohen
President and COO, Perceptions Group
Co-Founder Randy Cohen’s marketing, research and management experience spans more than thirty years, holding management positions in advertising, media and technology. Over the past dozen years he has developed the products and approach to deliver actionable results for the leading media companies in the world. He leads and is hands-on with our largest engagements. Early in his career he was responsible for strategic planning and consumer advertising research at Grey Advertising. During his ten years at Ziff Davis, Randy was well known for successfully directing research and marketing for the company’s consumer and business publications. In addition, he headed-up research, marketing and operations for Red Herring Communications (VP Marketing), On2 Technology (COO) and Mobilocity (EVP Marketing). Randy lives in New York City with his wife Jennifer, his two kids and his Black Labrador, Summer.
Kevin Mannion
Kevin Mannion
Chief Strategy Officer
Tedd Speck
Tedd Speck
Chief Research Officer
Frank Papsadore
Frank Papsadore
SVP, Marketing
Sarah Bolton
Sarah Bolton
SVP, Research Solutions
Andy Sippel
Andy Sippel
SVP, Media Consulting

Our Distinguished Advisory Board

The Advertiser Perceptions Advisory Board is comprised of media industry executives representing leading companies involved in the sale and purchase of advertising.
Members of the Advisory Board are prominent individuals who directly advise Advertiser Perceptions in its development
and deployment of research-based products and services designed to improve advertiser satisfaction.

Advisory Board Members

Mel Berning, President, Ad Sales, A+E Networks

Maureen Bosetti, Chief Investment Officer, Initiative U.S.

David Cohen, President U.S., MAGNA Global

Sarah Fay, Independent Consultant

Todd Gordon, General Manager, Programmatic TV, TubeMogul

Tom Harty, President, National Media Group, Meredith Corporation

Randy Kilgore, Senior Advisor, Empirical Media

Kristian Magel, President, Initiative U.S.

Peter Naylor, Senior Vice President, Advertising Sales, Hulu

Jim Norton, Global Head of Media Sales, AOL

Scott Schiller, Executive Vice-President General Manager Content Innovation Agency, NBCUniversal

Kate Stanford, Director, Brand Ads and Platforms Marketing, Google

Robin Steinberg, Executive Vice President, Director, Publishing Investment and Activation, MediaVest USA

Jon Steinlauf, President, Ad Sales and Marketing, Scripps Networks

Scott Wolf, Chief Revenue Officer, Bidtellect

Serving Media Brands Worldwide
We work to drive improving ad sales, brand strength and advertiser satisfaction for media companies of all sizes. From global, Ad Age100 media brands to startups. From social media to publishers, mobile, television, magazines and radio… we have solutions that are right for any media executive wishing to grow their business.

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