An Experienced Team of
Advertising Industry Experts
We’re industry experts with hands-on experience and fact-based knowledge of the evolving advertising landscape — digital, social, programmatic, mobile, television, print and audio. We partner with our clients to uncover challenges and develop data-driven solutions based on their specific needs and objectives. Our singular focus and advertising industry expertise enable us to effectively analyze and accurately interpret the intelligence we produce for our clients, serving actionable solutions at a senior management level.
Data-driven Business Intelligence
We bring together fact-based insights, data-driven intelligence and expert hands-on experience to create solutions that deliver results in today’s advertising industry.
We understand the challenges you face.
We have the tools and capabilities
to meet your objectives.
We have the experience to deliver
the solutions you need.
Our Methods Are Exhaustive, Focused and Proven
We tap every corner of the advertising industry to gain a 360-degree view of the market opportunities available to our clients. Our unique and proprietary panels and network of partners are globally focused, business-savvy, and enthusiastically responsive. The process we employ is proven over 15 years and ensures accurate results.
- Determine Objectives 40%
- Identifying Opportunities 60%
- Develop Strategies 80%
- Recommend Solutions 100%
Industry Experience Counts
Founded in 2002 by Ken Pearl and Randy Cohen, Advertiser Perceptions is the leader in data-driven business intelligence for the advertising industry. Together they have assembled a well-known team of client-focused experts with hands-on experience in media, marketing, advertising and technology. We work with clients to drive success through our delivery of data-informed guidance and advisory services.
Chief Executive Officer, Co-Founder
Ken Pearl is the cofounder and CEO of Advertiser Perceptions, the leader in data-driven business intelligence for the advertising industry. Understanding the powerful advantage that fact-based intelligence can bring, Pearl has focused the company on delivering data-informed solutions and guidance to its clients. Today, the Advertiser Perceptions team of experts provides solutions to many of the largest media and ad tech companies, agencies, marketers and investors worldwide. Previously, Pearl held senior management positions at On2 Technology (acquired by Google), Ziff Davis Publishing and CMP Media. He began his career in 1980 with IBM.
Chief Strategy Officer
Kevin’s focus is on leading the Advertiser Perceptions consulting sales team and enabling clients like Google, Twitter, Snapchat, Yahoo, AOL, Pandora, Pinterest, The Trade Desk, MediaMath and Oracle to fully utilize our advertiser intelligence and benefit from our expertise. Kevin’s 20+-year career includes more than a decade at CMP, where he served as publisher of Computer Reseller News. Kevin also led the B2B national sales team for CNET Networks. He has written extensively for MediaPost’s Online Publishing Insider as well.
Frank brings extensive media industry and advertising agency expertise to Advertiser Perceptions, namely as a top-level executive at Ziff-Davis, and Papsadore Direct / Direct Results Group, the advertising agency he co-founded in 1992. His clients included Softbank, IDG, CMP, Microsoft, Intel, Saucony, IDG Books’ For Dummies, Comcast, Verizon, and literally hundreds of other leading and emerging companies. He is an expert in digital / social marketing, automated marketing, funnel management, lead nurturing, press and public relations, event management, and website development. Frank works on a daily basis with the industry’s leading media and information sources, including Mediapost, Ad Age, Adweek, Media Life, eMarketer, The Wall Street Journal, and more.
SVP Media Consulting
Andy is a seasoned media executive with more than 25 years of extensive sales and marketing experience including digital, magazines, newspapers, radio, cable and broadcast television. He has run large sales and marketing organizations including ESPN, The Wall Street Journal and USA Today Sports. While at ESPN, he was a key part of the team that created the first true multi-media sales organization focused on helping marketers create first class sports marketing solutions. At Advertiser Perceptions, Andy is focused on helping clients such as Warner Brothers, Hulu, Turner, and AT&T Ad Works optimize their sales approach.
VP Account Services
Since transitioning to a leadership role on the Account Management team, Katie works with the consulting and business intelligence groups to manage client engagements and ensure timely delivery. She focuses on large scale, custom consulting projects for clients like Google, Facebook, Twitter, Yahoo, Turner, Bing and BuzzFeed while also overseeing delivery of Advertiser Perceptions’ market focused solutions, including the Advertiser Intelligence Reports (AIR), Programmatic Intelligence Reports (PIR) and Digital Campaign Management System (DCMS), to more than 40 clients.
Senior Director, Business Intelligence
Doug joined Advertiser Perceptions in 2013 bringing more than 20 years of supply-side media research experience. Doug’s extensive research background includes positions in project management, survey programming, data tabulation as well as heading his own research supply firm, Research Essentials. As Senior Director, Doug leads custom studies for many of Advertiser Perception’s key accounts, including clients such as Google/YouTube, Microsoft/Bing, Yahoo/BrightRoll, Facebook and Twitter. Doug actively works with clients through all phases of a custom research project from study design and survey development to creating final deliverables with recommended actionable insights.
Director, Business Intelligence
Erin Firneno joined Advertiser Perceptions in 2014 bringing 20+ years media research expertise engaged with top brands including The New York Times and Condé Nast. Erin is responsible for seamlessly leading all stages of an insights engagement from consultative guide design to identifying brand catalysts and developing compelling deliverables. Erin’s experience at leading media companies with active roles in their evolution into digital has prepared her well for the diverse client base at Advertiser Perceptions, including AT&T AdWorks, Pandora, Pinterest and Turner Ignite.
Co-Founder Randy Cohen’s marketing, research and management experience spans more than 30 years, having held management positions in advertising, media and technology. Over the past dozen years, he has developed the products and approach to deliver actionable results for the leading media companies around the world. He leads many of our largest client engagements, including Meredith, ESPN and Turner. Early in his career, he was responsible for strategic planning and consumer advertising research at Grey Advertising. During his 10 years at Ziff Davis, Randy was well-known for successfully directing research and marketing for the company’s consumer and business publications.
Chief Research Officer
Tedd oversees day-to-day research operations for all research including both custom and syndicated. He has worked directly with clients such as Microsoft and Entercom, and typically develops new syndicated studies, including our flagship study AIR. Tedd began working with Advertiser Perceptions in 2004 and was AP’s first hire. Prior to Advertiser Perceptions, Tedd was CEO and founder of marketing research company, Iota Research Group. Tedd also worked for market research firm The Strategy Group as Vice President of Sales and Marketing. He began his career at Conde Nast’s Glamour magazine in the late 1980s, moving from there to Ziff-Davis Publishing’s corporate research department in the early 1990s.
SVP Business Intelligence
Sarah directs all custom research projects at Perceptions Group, drawing on her years of experience working in marketing communications and ad sales marketing at CNET and CBS Interactive. Sarah has led qualitative research efforts for the past two years, using her keen understanding of marketplace dynamics to distill qualitative information into meaningful, actionable insights. Relevant recent custom and qualitative clients with whom Sarah has led projects include Yahoo, AOL and Microsoft. In her role, Sarah manages the development of client research development and subsequent analysis and presentation.
VP Agency Consulting
Chris Martin heads Perceptions Group’s advertising agency consulting practice. Having worked in and around advertising for over 17 years, Chris has held positions in business development, marketing and account management with several leading agencies and related networks including Omnicom, GroupM, WPP and with a host of top-level brands. Chris currently consults with some of the world’s most well known advertising agencies representing the creative, media and digital disciplines advising them on what drives marketers decisions to hire them and how to influence those decisions. Armed with a BA in Psychology Chris is well-equipped to assist our clients with interpreting the perceptions of advertisers and shaping their go-to-market strategies.
VP Media Consulting
Mark is a dynamic senior media executive with over 30 years of experience leading sales teams and developing solutions for digital, mobile, video, newspaper, magazine and experiential marketers. Most recently, he was the Chief Advertiser Officer at Gameface Media, a Boston-based social media start up. Prior to Gameface Media, Mark was VP Advertising, at The New York Times from 2005-2013, where he led enterprise level selling efforts across all platforms. He currently focuses on engagements with leading and emerging ad tech and mar tech companies including The Trade Desk, Oracle Data Cloud, Centro, Media Math, Simulmedia, among others.
VP Business Intelligence
Justin Fromm has nearly 20 years of experience conducting research to guide media and marketing strategies. Justin has been part of the Ad Sales Research team at ABC, led Hulu’s Sales Research efforts, and built his own consulting firm, JF Advisory, where he worked with a varied set of clients to help them succeed in the media industry by building more successful products, creating more insightful thought-leadership, and developing more effective marketing strategies. Justin is a published thought leader and a frequent speaker at industry events. He has the unique ability to translate complicated ideas into compelling narratives that advertising buyers and sellers, network executives, and business owners alike can understand and utilize to help their businesses excel.
Director, Business Intelligence
With nearly 15 years of research and project management experience, Claire oversees Advertiser Perceptions’ syndicated studies and monthly Omnibus study – working with such clients as Bing, Yahoo, AOL, AT&T, Undertone, and Univision. She also manages custom technology studies for CA Technologies and Juniper Networks. Her responsibilities include survey writing, supervising the execution of fieldwork, data analysis and report preparation.
Our Advisory Board of Industry Veterans
The Advertiser Perceptions Advisory Board is comprised of influential industry executives representing leading companies in the advertising world. Members of the Advisory Board directly advise Advertiser Perceptions in its development and deployment of client consulting and research-based products and services designed to improve our clients’ brand value and market position.
Carl Fremont, Global Chief Digital Officer, MEC
David Cohen, President U.S., MAGNA Global
Emmy Spahr, Director Programmatic, Razorfish
Howard Shimmel, Chief Research Officer, Turner Broadcasting
Jim Norton, Chief Bus. Officer, President Rev., Condé Nast
Joanna O’Connell, Chief Marketing Officer, MediaMath
Jon Steinlauf, President Ad Sales & Marketing, Scripps
Jon Werther, President National Media Group, Meredith
Kris Magel, President, Initiative U.S.
Lauren Wiener, President Buyer Platforms, Tremor Video
Mel Berning, President Ad Sales, A+E Networks
Peter Naylor, SVP Ad Sales, Hulu
Pierre Bouvard, Chief Marketing Officer, Cumulus
Ron Amram, Manager Global Marketing, Heineken
Sara Fay, Managing Director, Glasswing Ventures
Scott Wolf, Chief Revenue Officer, Bidtellect
Todd Gordon, General Manager Prog. TV, TubeMogul