WPP Tops First In-depth Marketer Rankings of Agencies

Advertiser Perceptions’ agency evaluation report shows one in three marketers exploring non-traditional alternatives. NEW YORK (December 13, 2017) – Advertiser Perceptions, the business intelligence firm that tracks what advertisers think about advertising issues and...

What Does a Good DSP Look Like?

A New Industry Presentation from Advertiser Perceptions Presented by: Kevin Mannion, Chief Strategy Officer, Advertiser Perceptions 30 minutes, including 10 minutes of Q&A What does a leading DSP do in the minds of advertisers that others do not? What do even the...

Advertisers Full Speed Ahead on Mobile – For Now

Advertiser Perceptions report shows audience remains the catalyst, programmatic buying is on the rise. NEW YORK, NY – As smartphones get smarter and people spend more time on them, advertisers intend to keep spending more on mobile, according to a new Mobile...