Our History
Founded in 2002 by Ken Pearl and Randy Cohen, they have assembled a driven team of industry professionals with hands-on experience in media, marketing, advertising and technology. We work with all of our clients to drive their success through accurate and timely delivery of data-informed, actionable guidance.
Industry Experience Counts
Success is never achieved with the data by itself – it’s what experts like Advertiser Perceptions do with it that counts. We are a seasoned group of unbiased advertising industry experts who actively uncover and interpret the motivations, perceptions, and intentions of media buyers.
There’s no other company that does what we do or have the resources we have. We have decades of real-world ad industry experience – ad spending, running sales teams, working as a publisher, launching media brands and more. We are the most valuable asset a media brand or ad tech company can have in their arsenal.
Our Core Values
Leadership Our culture embraces top-tier talent and curates the next generation of industry influencers.
Personalization Our process is nimble enough to address constantly changing market conditions and ensure that each client request is personalized and verified to meet their needs.
Responsiveness Relevance and responsiveness go hand-in-hand. Our team is always ready to act, ensuring timeliness and trusted results on behalf of our clients.
Trust To be considered the best in the industry, trust begins from the inside out. Our team is tested daily to analyze, question, and validate all strategies before they are activated.
Seasoned Industry Experts Leveraging Their Marketplace Network and Experience
Randy Cohen
CEO, Co-Founder
Andrew Sippel
EVP, Media
Kevin Mannion
President & Chief Strategy Officer
Jacqueline Baranov
VP Consulting
Katie Jurina
Chief Operating Officer
Michael Civins
Account Executive
Diane Malloy
VP Sales
A Proven Business Intelligence Team Delivering Smart Solutions
Lauren Fisher
GM, Business Intelligence
Nicole Perrin
SVP Business Intelligence
Sarah Bolton
EVP Business Intelligence
John Bishop
VP, Business Intelligence
Stuart Schneiderman
EVP Business Intelligence
Eric Haggstrom
VP Business Intelligence
Erin Firneno
SVP, Business Intelligence
Doug Houghton
SVP Business Intelligence Operations
Our Advisory Board
The Advertiser Perceptions Advisory Board is comprised of influential industry executives representing leading companies in the advertising world. Members of the Advisory Board directly advise Advertiser Perceptions in its development and deployment of client consulting and research-based products and services designed to improve our clients’ brand value and market position.