TOP AP NEWS STORIES
Our News, Blog, and Video Series helps advertising, media, and ad tech professionals achieve optimal sales and marketing results by providing them with data-driven, timely insights, paired with in-depth industry knowledge.
EXPERT OPINION BLOG SERIES
Retail Media Will Represent a Fifth of US Ad Spending in 2024
Inaugural quarterly US Ad Market Outlook Report from Advertiser Perceptions provides US ad spending forecasts across advertising channels such as, connected TV (CTV), linear TV, retail media, social media and more New York, NY (March 20, 2024) – US retail media...
Retail Media Will Represent a Fifth of US Ad Spending in 2024
Inaugural quarterly US Ad Market Outlook Report from Advertiser Perceptions provides US ad spending forecasts across advertising channels such as, connected TV (CTV), linear TV, retail media, social media and more New York, NY (March 20, 2024) – US retail media...
LAUREN FISHER
GM Business Intelligence
Advertiser Perceptions
360° VIDEO SERIES
CTV: Is Ad Spend Keeping Pace With Changing Viewing Habits?
Despite perceptions that cord-cutters will make the TV future ad-free, connected TV (CTV) expands the frontier for advertising. And there are growth opportunities for advertisers and publishers, according to insight from Advertiser Perceptions and Hub Research, which...
CTV: Is Ad Spend Keeping Pace With Changing Viewing Habits?
Despite perceptions that cord-cutters will make the TV future ad-free, connected TV (CTV) expands the frontier for advertising. And there are growth opportunities for advertisers and publishers, according to insight from Advertiser Perceptions and Hub Research, which...
AP IN THE NEWS
47% Of Buyers In Go Addressable Survey Say Addressable Ads Were Upfront Key
A Look at Data Standardization as Generative AI and Privacy Landscape Changes
Wrong Ads Serve To The Wrong Consumer 1 In 3 Times
Despite Progress on JICs, US TV Advertisers ‘Not Likely to Abandon Legacy Currencies’
Reimagining Retail: How Standardization Can Unlock Retail Media Spend, And Retail Media Ad Buying Predictions
Marketers! Social Media ROI Improving!
Connected TV and Social Platforms Remain Resilient with Advertisers
Marketers Ramp Up Social Spending as ROI Prospects Improve