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Retail Media Will Represent a Fifth of US Ad Spending in 2024

Inaugural quarterly US Ad Market Outlook Report from Advertiser Perceptions provides US ad spending forecasts across advertising channels such as, connected TV (CTV), linear TV, retail media, social media and more New York, NY (March 20, 2024) – US retail media...

John Bishop

LAUREN FISHER

GM Business Intelligence
Advertiser Perceptions

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CTV: Is Ad Spend Keeping Pace With Changing Viewing Habits?

Despite perceptions that cord-cutters will make the TV future ad-free, connected TV (CTV) expands the frontier for advertising. And there are growth opportunities for advertisers and publishers, according to insight from Advertiser Perceptions and Hub Research, which...

CTV: Is Ad Spend Keeping Pace With Changing Viewing Habits?

CTV: Is Ad Spend Keeping Pace With Changing Viewing Habits?

Despite perceptions that cord-cutters will make the TV future ad-free, connected TV (CTV) expands the frontier for advertising. And there are growth opportunities for advertisers and publishers, according to insight from Advertiser Perceptions and Hub Research, which...