The holy grail for advertisers is reaching the right person with the right message at the right time. The smartphone gives advertisers the best tool to meet that objective, consequently resulting in the movement of more dollars to reach consumers on their personal...
What Does a Good DMP Look Like??
What does a leading data management platform (DMPs) do in the minds of advertisers that others do not? What do the leaders in this category need to do better? In this session at AdExchanger's Programmatic I/O Conference, Kevin Mannion of Advertiser Perceptions looks...
WPP Tops First In-depth Marketer Rankings of Agencies
Advertiser Perceptions’ agency evaluation report shows one in three marketers exploring non-traditional alternatives. NEW YORK (December 13, 2017) – Advertiser Perceptions, the business intelligence firm that tracks what advertisers think about advertising issues and...
Amazon and Google Hold Lead as Demand Side Platforms (DSPs)
Advertiser Perceptions report finds other platforms face a differentiation challenge. NEW YORK, NY (November 27, 2017) – Most advertisers are accelerating or prioritizing programmatic buying as the benefits of improved targeting, data, time and cost efficiencies...
What Does a Good DSP Look Like?
A New Industry Presentation from Advertiser Perceptions Presented by: Kevin Mannion, Chief Strategy Officer, Advertiser Perceptions 30 minutes, including 10 minutes of Q&A What does a leading DSP do in the minds of advertisers that others do not? What do even the...
The Importance of Public Relations
Advertisers Are Using Addressable TV in Greater Numbers
Advertiser Perceptions study of advertisers familiar with Addressable TV shows majority buy it as much for brand awareness as transactions. NEW YORK (April 24, 2017) – Addressable TV advertising has doubled in the past year, according to various industry sources,...
Advertisers Full Speed Ahead on Mobile – For Now
Advertiser Perceptions report shows audience remains the catalyst, programmatic buying is on the rise. NEW YORK, NY – As smartphones get smarter and people spend more time on them, advertisers intend to keep spending more on mobile, according to a new Mobile...
Trust Issues Weigh On Digital More Than Many Think
Advertiser Perceptions finds marketers growing even more cautious about ad spending with social platforms. NEW YORK, NY – Third-party verification can’t come too soon to digital media, as the combination of bot fraud, fake news and audience restatements has 50% of...
60% Of Advertisers Will Review Their Agencies In Next 12 Months
New AIR for Agencies Report from Advertiser Perceptions also finds one third of advertisers losing trust in agencies, while nearly half are unclear on the future viability of the agency model. NEW YORK, NY – A first of its kind report revealing the perceptions of the...