In the heat of August, a neighborhood lemonade stand is making money hand over fist. Across the street, a young entrepreneur sets up with paper sacks of salty, buttery popcorn. This is marketing strategy: Analyze the market, think critically about the hole that nobody...

“Trust allows relationships to compound. When you don’t have to re-evaluate people or worry about protecting yourself all the time, you go both further and faster with less anxiety and stress.” - Shane Parrish Trust related issues are dominating ad industry headlines....

More advertisers than ever are considering investment in podcasting. That’s the finding of research commissioned by Cumulus / Westwood One and conducted by Advertiser Perceptions, which has tracked conversation, consideration, intent and action for podcast advertising...

Our recent DSP reporting [REPORT INFO] uncovered something fascinating: When it comes to programmatic buying, three in four advertisers are moving away from traditional agency models, with less reliance on their agency, or now entirely in-housing this function. If...

If you’re a media seller, you’re tapped into the current that crackles in our industry, particularly around controversial topics like data, privacy, and trust. Data collection has grown from a siloed look at CTR to tracking the user journey from initial search to the...

For the last several years, advertisers have leaned harder and harder on data to inform decisions, from strategic planning to media buying to creative. The emergence of new marketing platforms built entirely around artificial intelligence and machine learning confirms...

Dear Media Sellers: It’s not your imagination, advertisers are more dependent on data - more than anything else - for the best decision-making. In fact, we see an overwhelming majority of advertisers say the availability of high quality, actionable measurement has...

Dear Media Sellers: It’s not your imagination, advertisers are more dependent on data - more than anything else - for the best decision-making. In fact, we see an overwhelming majority of advertisers say the availability of high quality, actionable measurement has...

Last month, we asked more than 300 advertisers whether they plan to increase spending this year. The majority said yes, with brand marketers and agency professionals indicating that overall spending will increase by an average of 14% in 2019. Many cited opportunities...