Like so many other conversations happening right now, the one about streaming TV viewership comes with plenty of “what ifs” and “when’s”. At the point we all went home and shut the door, we also clicked into a universal activity: streaming content. According to...
Partner, Pivot, Pit Stop, Plan: Advertisers Need You Now More Than Ever
Most of us are still off balance, uncertain about what’s next in a world battling a pandemic. Advertisers are stuck in a triple bind: First, what to do today. Second, what to expect tomorrow. And third, how to plan for what’s next. We have no precedent for this...
Video Strategy in the Age of vMVPDs, SVOD and AVOD
While TV continues to be one of the best reach vehicles for advertisers, we've found that since 2010 the linear TV audience has drifted to other viewing experiences. Some of these media properties give advertisers a place to promote effectively, but others don’t - and...
Contrary to Hype, Advertisers Divided on AI
Surprisingly, 50% of advertisers have no plans to use AI in marketing, according to a January study by Advertiser Perceptions. That’s 14% more AI avoiders than April 2019, when 36% of advertisers said they had no plans. “For a decade now, advertisers have been...
Medium-Sized Ad Budgets Are Your Key To Incremental Growth in 2020
When we do custom research for media sellers like Spotify, Microsoft and Google, the results range from the expected to the shocking. Recently a custom research assignment revealed a truth for this particular media seller that we realized is a truth for most media...
Study: Main Street and Madison Avenue Primed to Zone Target Audiences on FM Radio
Local retailers and national brands alike are poised to spend more ad dollars on FM radio when geo-targeting is available, according to a joint study by BIA and Advertiser Perceptions. More than 90% of local retailers and two-thirds of national advertisers are poised...
Ad Measurement: It’s Time For a Disruptive Solution
When we talk to advertisers about their pain points, the top things that trouble them all have to do with measurement: Determining ROI Ad fraud Inaccurate measurement Incomplete cross-media measurement We can all agree that the state of measurement in our industry is...
2020 Ad Budgets to Increase
Turning Lemons Into Lemonade: Ad Spending and Data
Data, data, data – much more than many advertisers know what to do with – is exploding over the media landscape. For the past several years, we’ve been looking at how all this data can help – or hurt – media seller’s efforts to win ad budgets. Not surprisingly, we’ve...
Selling Media In The Trust Era: 3 Things You Need To Know
You might have noticed that we’ve been talking about trust a lot. See our popular Trust Webinar by CLICKING HERE. We focus on the data and science of trust, researching questions on this topic for our media seller customers. We’re on the front lines of advertiser...