Advertiser Perceptions finds spending increasing and expanding across media types. More than half of advertisers have increased their spending on digital retail ads during the pandemic, and most of the rest expect to bounce back in the second half of the year. That’s...
Mobile Advertisers Push New Forms of Content with Identity Solutions in Flux.
Advertisers change their tune on gaming and kids’ related programming and apps, and turn up their investments in audio, video and ecommerce platforms. Mobile advertisers aren’t stuck in neutral as online identity solutions flux; their push to strike a balance between...
NEW REPORT: PANDEMIC BOOSTED IMPORTANCE OF BRANDED CONTENT AND INFLUENCER MARKETING
New report finds advertisers more bullish on branded content and influencer marketing in more ways, from the ability to address sensitive issues to driving sales. ACCESS DETAILS ABOUT BRANDED CONTENT AND INFLUENCER MARKETING REPORT HERE As the pandemic and social...
Report: Advertisers Aren’t Ready for IDFA Drop
As Apple readies to require iOS apps to ask users for permission to collect and share their data with advertisers, starting this Spring, advertisers’ windows into consumer behavior are narrowing fast. Only a minority of consumers are expected to opt-in to share their...
CTV Keeps TV Networks a Priority in Expanding Video Landscape
Think streaming networks will displace TV giants? Think again. New research from Advertiser Perceptions shows that advertisers are upping their ante on video, and the pandemic has pushed streaming to one-quarter of TV screen advertising budgets. Yet the largest...
REPORT: CDPs COMING OF AGE
New research shows marketers seeing significant benefits with Customer Data Platforms A new report from Advertiser Perceptions and Treasure Data clarifies the extent to which marketers are using and benefitting from Customer Data Platforms (CDPs). The report finds...
REPORT: CDPs COMING OF AGE
New research shows marketers seeing significant benefits with Customer Data Platforms NEW YORK (October 7, 2020) – A new report from Advertiser Perceptions and Treasure Data clarifies the extent to which marketers are using and benefitting from Customer Data Platforms...
Do Advertisers Trust You? It Matters Now More Than Ever.
For years now, the advertising industry has reckoned with a growing mandate to restore trust across the ecosystem, covering a range of issues from ad fraud to data privacy to brand and content safety. Marketers have been willing to overlook lapses to make their...
Report: Advertisers Treating Q3 as Restart, Not a Rebound
The second half of 2020 marks a new beginning for advertisers and media, according to Wave 5 of The Coronavirus Effect on Advertising – a six-part, biweekly report from Advertiser Perceptions. Advertisers expect to launch more new products this summer and fall, and...
5 Examples of Media-Based Thought Leadership Campaigns
When you lead the industry's thinking about the future of advertising, you can also lead the industry to your specific solution. For any media brand or ad tech company wanting to establish itself as a leader in the advertising market, Advertiser Perceptions...