The story of podcast advertising has been one of slow and steady growth over the last decade. As with several other media types, consumption of podcasts was accelerated by the pandemic, though still represents a small sliver of overall ad spending and activity. Now in...
March Madness: More Platforms, More Creativity, More Viewers, More Advertising
Just a few weeks after the Super Bowl, the collective attention of consumers and marketers has turned to the Spring season’s three-week long sporting juggernaut, March Madness. The attention advertisers get by aligning with the big basketball tourney draws some of the...
Ad Spend Impact: Retail Sales Continue to Grow
Retail sales grew 4.2% YoY in February according to recently released data from the US Census. While a significant amount of this growth is due to inflation, consumers still decided to grow their spending in retail stores by a mid-single digit percentage. Non-store...
Eureka Equity Partners Announces Investment in Advertiser Perceptions
Philadelphia, PA, February 16, 2023 - Eureka Equity Partners, a private equity firm based in Philadelphia, announced today that it has made a significant investment in New York based Advertiser Perceptions. Terms of the transaction were not disclosed. Founded in 2002,...
CTV Growth Means The Best Days Ahead for Ad-Supported TV
Despite perceptions that cord-cutters will make the TV future ad-free, connected TV (CTV) is expanding the frontier for advertising.
OPINION: Changing Buyer-Seller Relationships Offer TV Networks a Three-Phase Opportunity
By John Bishop, Advertiser Perceptions Moment of flux is a good time to reset the seller-customer relationship Networks are caught between c onflicting speeds. On one hand, there‘s a rush to catch up with streaming and heightened desire for cross-screen...
Most Mobile App Advertisers Have Yet To Dip Their Toe In Games Despite Access To Target Audience
Advertiser Perceptions finds that US mobile app advertisers prefer to buy advertising in social media, lifestyle and entertainment apps. Only 30% of advertisers spend on mobile games. For advertisers still sitting on the slide lines of in-game advertising, nearly half...
Third Party Data Declines As Advertisers Try New Targeting Strategies
Advertiser Perceptions finds advertisers building first-party models for contextual and cohort-based targeting while they turn to platforms including Google and Facebook for scale. Advertisers’ use of third-party cookies declined almost 10 percentage points last...
Publishers Lean on SSPs for Identity Solutions
Advertiser Perceptions finds publishers turning more to SSPs for new identify strategies as they move beyond cookieless solutions. Publishers aren’t as savvy as they need to be about how to use their own first-party data, and they are increasingly looking to SSPs for...
Podcasts Reach An Inflection Point
As the Medium Becomes a Mainstream Buy, it Faces Mainstream Pressures. In a relatively short time, podcasts have become a viable medium for brand awareness, storytelling, and performance. Instead of fighting for slivers of a niche budget, podcast ad providers now...