Rates of inflation may be falling around the world, but advertisers are still feeling the effects, along with problems from the rising interest rates central banks have used to combat it, according to our recent International Macroeconomic Effects & Perceptions...
Advertisers – And Media – Are Waking up To the Latest Evolution of Video
Video (TV) advertising came into being right around 1941. Nearly 15 years later, ad spending reached $1billion. Video advertising evolved from black and white to color, sponsorships bloomed, screens got bigger and more vivid. Life was good for the typical TV ad sales...
More Advertisers Considering VR/AR Advertising for Improving Brand Engagement and Awareness
Think about it… A breakneck shift in focus to AI for big tech companies. A prolonged writers’ strike impacting an already challenged streaming/TV industry. A decline in traditional TV viewership by younger consumers, who are instead opting to spend more time viewing...
Advertisers Are Captivated by The Possibilities Generative AI May Unlock
ChatGPT is seemingly everywhere, with everyone from toddlers to their grandparents asking it questions. Generative AI, specifically, has captured the imagination of advertisers and consumers alike thanks to the impressive performance of large language models (LLMs)...
Writer’s Strike Hasn’t Yet Impacted Television Ad Spend, But That Could Change
The Writer’s Guild of America started its strike on May 1 to negotiate on a number of issues including pay, streaming residuals and methods of creative output. The strike has upended numerous events in the entertainment industry, shutting down late night television...
Retail Media Success Starts with Measurement
From Microsoft’s Retail Advertising Network to Walmart Connect to Best Buy’s Criteo DSP partnership, the retail media space has experienced tremendous growth over the past year. In fact, Group M projects retail media advertising to grow by about 60% by 2027, exceeding...
Larger Ad Spenders: A Reprioritization of KPIs, Channels and Partners… or a Redefinition?
Reaching audiences and scale and driving meaningful ad results has become more difficult for advertisers as they navigate macroeconomic impacts, a changing identity landscape and trust and brand safety concerns. These three factors increasingly influence which KPIs...
With a Clearer Macroeconomics Picture in 2023, Advertisers Are Keen to Spend
Macroeconomic pressures have had a significant impact on advertiser budgets over the past few years, leading to less spend and smaller budgets. Our Macroeconomic Report in February 2023 found that 43% of marketers and agency executives said that supply chain...
The Role of Advertising in Restoring Trust in Media
Whether it’s the bad faith broadcasting practices revealed by the Dominion lawsuit or intentionally divisive social media posts and threads, the scourge of disinformation is top-of-mind for many advertisers and media members. At the same time, many advertisers are...
Sustainability: Advertisers’ Role in Addressing the Climate Crisis
Climate change continues to be a serious concern as rising temperatures set yearly heat records and ocean temperatures set off alarm bells for climate scientists, per recent reporting by Axios. For American consumers, sustainability is increasingly top of mind with...