By Eric Haggstrom, vice president of business intelligence and head of forecasting Retail media has grown in share of the market over the past few years, but most of this spend has gone to retailers’ own sites and not to the rest of the ecosystem. For forecasting and...
New Study: How Personalized Digital Ads Help US Businesses
Businesses of all sizes use personalized digital ads to help drive sales and revenue, find new customers, and keep current ones by delivering relevant and engaging experiences online. With an increasing number of US states looking to limit the types of data that...
US Ad Spending to See Double-Digit Growth in 2024: Three Reasons Why
By Eric Haggstrom, vice president of business intelligence and head of forecasting Advertising sales growth has largely disappointed over the past few years since a major growth spike in 2021. Elevated inflation, supply chain issues, and recessionary concerns caused...
Retail Media Will Represent a Fifth of US Ad Spending in 2024
Inaugural quarterly US Ad Market Outlook Report from Advertiser Perceptions provides US ad spending forecasts across advertising channels such as, connected TV (CTV), linear TV, retail media, social media and more New York, NY (March 20, 2024) – US retail media...
Advertiser Perceptions Introduces AP Ad Insights Hub
Unbiased advertising-related data and insights subscription offering to help power business decisions New York, NY (March 6, 2024) – Advertiser Perceptions, the leading provider of research-based strategic market intelligence and analysis to the media, advertising and...
Advertiser Perceptions Predicts: Here’s What’s in Store for ‘24
As we head into the new year, advertisers, media and ad tech companies have a lot on their minds - and their priority lists. Chances are, there are things you’ve earmarked for 2024 that you’re unsure about. That’s where we come in. Here’s what our team of industry...
Corporate Responsibility and Brand Values Drive Advertising Decisions
In Advertiser Perceptions research conducted earlier this year among marketers and agencies, 72% reported that corporate responsibility and brand values actually play a more prominent role in marketing decisions in 2023 than in 2022. Recent consumer research from...
SPO Growth on the Rise: What Does This Mean for The Advertising Industry?
The usage of supply path optimization (SPO) among advertisers is up significantly from 2022, as advertisers have started to figure out how best to utilize SPO. They’ve found that it increases efficiency and provides greater transparency, which has also led to an...
It’s Time for Advertisers to Embrace Mobile Gaming
Mobile gaming is a massive opportunity for advertisers to reach consumers, but many are still not taking advantage of it. This is due, in part, to a lack of clarity around effective creative and execution. The mobile gaming industry reached $41 billion in the first...
Advertiser Perceptions Names Jacqueline Baranov Vice President of Consulting
Former MediaRadar director to lead client relationships for strategic market intelligence firm NEW YORK, NY, September 7, 2023 - Advertiser Perceptions, the leading provider of research-based strategic market intelligence and analysis to the media, advertising and ad...