TOP AP NEWS STORIES
Our News, Blog, and Video Series helps advertising, media, and ad tech professionals achieve optimal sales and marketing results by providing them with data-driven, timely insights, paired with in-depth industry knowledge.
EXPERT OPINION BLOG SERIES
Advertiser Perceptions Predicts: Here’s What’s in Store for ‘24
As we head into the new year, advertisers, media and ad tech companies have a lot on their minds - and their priority lists. Chances are, there are things you’ve earmarked for 2024 that you’re unsure about. That’s where we come in. Here’s what our team of industry...
Advertiser Perceptions Predicts: Here’s What’s in Store for ‘24
As we head into the new year, advertisers, media and ad tech companies have a lot on their minds - and their priority lists. Chances are, there are things you’ve earmarked for 2024 that you’re unsure about. That’s where we come in. Here’s what our team of industry...
LAUREN FISHER
GM Business Intelligence
Advertiser Perceptions
360° VIDEO SERIES
Customer Data Platform Report: Q1 2020
Emphasis on first-party data has inevitably led to greater focus on systems and solutions capable of storing, analyzing and activating such data. Enter the customer data platform (CDP), a packaged software or homegrown solution that creates a persistent, unified...
Customer Data Platform Report: Q1 2020
Emphasis on first-party data has inevitably led to greater focus on systems and solutions capable of storing, analyzing and activating such data. Enter the customer data platform (CDP), a packaged software or homegrown solution that creates a persistent, unified...
AP IN THE NEWS
47% Of Buyers In Go Addressable Survey Say Addressable Ads Were Upfront Key
A Look at Data Standardization as Generative AI and Privacy Landscape Changes
Wrong Ads Serve To The Wrong Consumer 1 In 3 Times
Despite Progress on JICs, US TV Advertisers ‘Not Likely to Abandon Legacy Currencies’
Reimagining Retail: How Standardization Can Unlock Retail Media Spend, And Retail Media Ad Buying Predictions
Marketers! Social Media ROI Improving!
Connected TV and Social Platforms Remain Resilient with Advertisers
Marketers Ramp Up Social Spending as ROI Prospects Improve