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Video Advertising Report
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What Advertisers Think About Video Advertising
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The Video Advertising Report

Digital video advertising continues to go mainstream. Find out where the ad dollars are flowing, the reasons why, and who’s controlling the purse strings.

The Video Advertising Report measures over 50 top media brands, providing overall market insights and specific advertiser perceptions of individual media properties and companies. Contact us for an exclusive briefing featuring perceptions of your media brand.

Topics and Trends Covered in this Research-Based Report

Advertiser Optimism Across Media

Advertiser Outlook for Digital Video Advertising by Digital Media Category

Allocation of Digital Video Spending

Importance of Multi-platform Solution Including TV and Digital Video under One Buy

Digital Video Advertising: Funding Sources

Allocation of Digital Video Spending

Upfront Commitments to Digital Video Advertising

Change in Digital/Mobile Spend Following Upfronts/Newfronts Attendance

Digital/Mobile Video Spending after This Year’s (2014) Upfront/NewFronts

Allocation of Digital Video Advertising to Mobile

Benefits of Video Advertising Convergence

Television vs. Digital Attitudes: Agree Statements

Digital Video Advertising: Concerns by Device Type

Video Ad Formats Usage and Importance

Digital Video Advertising Products: Current and Future Use

Digital Video Ad Results in Depth

Usage of Digital Measurement Tools

First Company or Media Brand Associated with Digital Video Advertising

Appropriate Type of Campaign for Three Key Types of Digital Video Buying Scenarios

Most Important Criteria for Three Key Types of Video Campaign Scenarios

Most Important Video Ad Media Buying Methods for Key Campaign Scenarios

Brands with Highest Spending Allocation for Three Digital Video Campaign Scenarios

Premium Video Advertising – Direct Versus Programmatic

Most Important Factors in Premium Digital Video Advertising — MaxDiff

Opinion of IAB Standard for Video Ad Viewability

Willingness to Pay Extra for Stricter Viewability Standards

Media Brands Measured in this Report

Subject to change…

A&E Networks (A&E.com, HistoryChannel.com, etc.)

ABC/ABC.com

About (any)

Adap.tv

AllRecipes.com

Amazon Media Group (Amazon.com)

AMC Networks (AMCTV.com, IFC.com, Sundance.tv, Wetv.com, etc.)

AOL On

Apple

AT&T AdWorks

Bloomberg Businessweek.com

Bloomberg.com

BrightRoll

BuzzFeed

CBS/CBSi

CNN/CNN.com

Collective

Defy Media

Demand Media

Discovery/Discovery.com

Disney Interactive

DoubleClick Ad Exchange (AdX)

ESPN/ESPN.com

Facebook

Fox/Fox.com

Google

Hulu

Innovid

LiveRail

Machinima

Meredith Digital

Microsoft

NBC/NBC.com

NBCUniversal

Purch

Scripps Networks (FoodNetwork.com, HGTV.com, CookingChannel.com, etc.)

Specific Media

SpotXchange

The New York Times/NYT.com

The Wall Street Journal/WSJ.com

The Washington Post/Washington Post.com

The Weather Channel/Weather.com

Time Inc.

Tremor Video

TubeMogul.com

Turner Digital (CNN.com, TBS.com, TNT.com, etc.)

Twitter

Undertone

Verizon Wireless

VEVO

Viacom Digital (MTV.com, Comedy Central.com, etc.)

Vice

VideoHub by Tremor Video

Videology

Xbox

Yahoo

YouTube

YuMe.com

Contact Us for a Complimentary Briefing Regarding Advertiser Perceptions of Your Media Brand

For more information or to arrange a private briefing with specific insights relative to your brand, please contact us at 212-626-6683 or media@PerceptionsGroup.com.