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Upfront / NewFront Report
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What Advertisers Think About the Upfront /NewFront and Leading Media Brands’ Presentations
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The Upfront / NewFront Report

This report assesses the perceptions that advertisers have of leading television networks’ and digital media brands’ Upfront/Newfront presentations. The report offers actionable critiques, insights and advice for improving the effectiveness of future presentations. It also reveals advertiser opinions, preferences and plans for next year’s Upfront/Newfront season. With guidance from the Upfront/Newfront Post-Presentation Report media brand executives can improve their future performance, results and experience for advertisers.

The Upfront / NewFront Report measures over 60 top media brands, providing overall market insights and specific advertiser perceptions of individual media properties and companies. Contact us for an exclusive briefing featuring perceptions of your media brand.

Topics and Trends Covered in this Research-Based Report

Attendance at Upfronts/NewFronts

Where Attended Upfronts/NewFronts

Thoughts on This Year’s Upfront/NewFront Events

Most Impactful Upfront or NewFront Presentation & Reasons

Topics and Themes Presented at This Season’s Upfront/NewFronts

Important Criteria in Evaluating Upfront/NewFront Presentations

Usefulness of Information Provided in Upfronts/NewFronts

Relevance of Research Presented at Upfronts/NewFronts

Delivery Preference of Information & New Programming

Evaluation of Pre-Event Communications Leading Up to Upfront/NewFront

Impact of Increased Number of Upfront/NewFront Events

Influence of Talent on Investment and Overall Perception of a Network

Importance of After Event Parties at Live Network Upfr onts

Ancillary Benefits From Attending Upfronts/NewFronts

Comparison of Upfront/NewFront Presentations to Last Year’s Events

Receptiveness to Live Upfront/NewFront Broadcasts

Influence of Upfront/NewFront Presentations on Spending Decisions

Year Round Development Effect on Upfront/NewFront Commitments

Most Difficult Media Partner to Work with During Upfront/NewFront

Criteria That Compel Advertisers to Spend More During Upfront/NewFront

Impact of Communication Channels on Media Brand Purchase Decisions

Criteria Carrying More Weight When Determining Media Brand Partners

Inclination to Partner with Fewer, Bigger, Better Media Brands

Ranking Media Companies on Portfolio of Assets and Ad Sales App roach

Perceptions and Impact of Media Brand’s Trade Ads

Media Brands Measured in this Report

Subject to change…

A&E Networks

ABC Family

ABC-TV

Adult Swim

AOL

Azteca America’s

Beatport

BET Networks

Bloomberg Media

Bravo/Oxygen

BuzzFeed

BYL Network

CBS.TV

CMT

Collective Digital Studio

Condé Nast Entertainment

Corbis: Branded Entertainment Network

Crackle

DailyMeal.com/Elite Daily

DEFY Media

DigitasLBi

Discovery Digital Networks

Discovery Networks

Endomol Beyond

ESPN

ESPN Deportes

Fox

Fullscreen

Google/YouTube

GSN

HealthiNation

Hulu

IAB NewFronts Research

Lin Digital

Machinima

Maker Studios

Mode Media

MTV Upfront

National CineMedia (NCM)

National Geographic Channels

NBC Broadcast

NBC Universal Cable

News Corp

Nickelodeon

NPR/WNYC/WBEZ

Outdoor Channel, Sportsman Channel & World Fishing Network

Ovation TV

PeopleFront – Simulmedia

Pivot

Popsugar

Refinery29

Revolt

Screenvision

Scripps Networks

Sony PlayStation

Spike

StyleHaul

Telemundo & NBC Universal

The CW

The New York Times

TheStreet.com

Time Inc.

Time Warner Cable

Turner

Univision

Vevo

VICE

Whistle Sports Network

Yahoo

Contact Us for a Complimentary Briefing Regarding Advertiser Perceptions of Your Media Brand

For more information or to arrange a private briefing with specific insights relative to your brand, please contact us at 212-626-6683 or media@PerceptionsGroup.com.