The Upfront / NewFront Report
This report assesses the perceptions that advertisers have of leading television networks’ and digital media brands’ Upfront/Newfront presentations. The report offers actionable critiques, insights and advice for improving the effectiveness of future presentations. It also reveals advertiser opinions, preferences and plans for next year’s Upfront/Newfront season. With guidance from the Upfront/Newfront Post-Presentation Report media brand executives can improve their future performance, results and experience for advertisers.
The Upfront / NewFront Report measures over 60 top media brands, providing overall market insights and specific advertiser perceptions of individual media properties and companies. Contact us for an exclusive briefing featuring perceptions of your media brand.