A media company’s best opportunity for growth lies in the hands of its advertisers — past, present and future. The companies that deliver a superior, frictionless advertiser experience that is consistent with advertiser needs will succeed over the ones that don’t. Advertiser Perceptions delivers both the method and the insight necessary for developing and managing advertiser experience. Through more than a decade of research, analysis and client-work on the topic, we have identified the framework necessary to deliver a superior advertiser experience. We have uncovered the correlation between positive advertiser experience and buying intentions. And have developed a rigorous process for managing advertiser experience on an ongoing basis.