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Social Media Advertising Report
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What Advertisers Think About Social Media Advertising
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The Social Media Advertising Report

Social media advertising plans, ad spending and advertiser satisfaction for each media brand are covered. Advertiser opinions, plans and preferences for social media advertising in general are also explored in great depth for this report. Clients use the intelligence from the Social Media Advertising Report to make better-informed decisions about Social Media advertising, strengthening their brands and improving their advertiser experience in the process.

The Social Media Advertising Report measures all of the top social media brands, providing overall market insights and specific advertiser perceptions of individual media properties and companies. Contact us for an exclusive briefing featuring perceptions of your media brand.

Topics and Trends Covered in this Research-Based Report

Market Adoption of Social Media Advertising

How Advertisers Define Social Media Advertising: Unaided

Advertiser Statements That Describe Social Media Advertising

Social Media Advertising Benefits and Negatives

Main Goals When Using Social Media Advertising

Marketer’s Commitment to Social Media Advertising

Where Social Media Advertising Ranks in the Digital Advertising Landscape

Percent of Digital Ad Budget Allocated to Social Media Advertising

Types of Social Media Advertising Currently Use / Plan to Use

Percent of Social Media Advertising Budget Allocated Online vs. Mobile

Social Media Ad Formats Most Likely to Use in the Next 12 Month s

Types of Digital Advertising Using / Plan to Use in Social Media Ad Campaigns

How Advertisers Buy Social Media Advertising

Most Important Metrics When Evaluating Social Media Advertising

Advertiser Perceptions of Social Media Advertising Optimism

Recall: Media Brands That Offer Social Media Advertising

Top 10 Media Brands Used for Social Media Advertising

Social Media Advertising Media Brands with Highest Optimism for Spending

Social Media Advertising Media Brands with Highest Satisfaction

Top Reasons for Dissatisfaction with Social Media Advertising Media Brands

Familiarity with Social Media Advertising Platforms

Social Media Advertising Most Important Benefits

Obstacles to Using Social Media Advertising

Factors That Influence Social Media Advertising Use

Roles in Social Media Advertising Decision-Making Process

Contact Us for a Complimentary Briefing Regarding Advertiser Perceptions of Your Media Brand

For more information or to arrange a private briefing with specific insights relative to your brand, please contact us at 212-626-6683 or media@PerceptionsGroup.com.