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Programmatic Intelligence Report
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What Advertisers Think About Programmatic Advertising
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The Programmatic Intelligence Report

The digital advertising ecosystem continues to fragment as innovative technology firms find new ways to create and add value. Each company and innovation that is developed adds another layer of complexity and with it another potential point of confusion for marketers, their agencies and publishers alike. The Programmatic Intelligence Report helps media brand executives make sense of what advertisers and publishers think of programmatic advertising.

The Programmatic Intelligence Report measures over 60 top media brands, providing overall market insights and specific advertiser perceptions of individual media properties and companies. Contact us for an exclusive briefing featuring perceptions of your media brand in the programmatic marketplace.

Topics and Trends Covered in this Research-Based Report

Ad Tech and Programmatic: General Market Views and Intentions

Buy and Sell Side View of Pros (efficiency, scale, revenue, new audiences, etc.)

Buy and Sell Side View of Cons (fraud, transparency, etc.) of programmatic

Agency vs Marketer View of Ad Tech Role of Agencies, ATD’s, Marketer In-House DSPs, Marketer

Need for Outside Partners, Vendors

Spend and Inventory Allocations in Ad Tech / Programmatic in 2015 vs 2016

Share of programmatic media spend/allocation vis-à-vis other media

Share of programmatic in mobile, video, display, search, native

Buyer and Sell Side Perceptions of Ad Tech Channels

Familiarity, Consideration, Usage, Satisfaction, Advocacy by Channel Category

Vendor/Partner Selection Criteria, Preferences for Engagement, by Channel Category

Identification of Leaders in Ad Tech

Ad Tech Channels Covered

Programmatic Buying Platforms (morphing of ATD’s)

DSPs

SSPs

Private Ad Exchanges

Ad Networks

Ad Tech Stack (including cross ad tech category portfolios and managed services)

Media Brands Measured in this Report

Subject to change.

[x+1]

Accordant Media

Accuen

Ad.com

Adapt.TV Marketplace

AdLearn Open Platform (AOL)

Adobe AudienceManager

Adobe Digital Marketing Cloud

Aggregate Knowledge/Neustar

AppNexus

Axciom

BrightRoll

Cadreon

Collective

Conversant

Core (WPP)

Criteo

DataXu

Digilant

DoubleClick Ad Exchange

DoubleClick Ad Exchange (Ad X)

DoubleClick Bid Manager

Exelate

Experian

Facebook Exchange (FBX)

Google Display Network

IBM Enterprise Marketing Management

Index (by Casale)

Krux

Lotame

MediaMath

Microsoft Ad Exchange

MoPub

Nexage

OpenX

Oracle Eloqua Marketing Cloud

Oracle/BlueKai

Pubmatic

Purch

Quantcast

Rocket Fuel

Rubicon

Salesforce.com Marketing Cloud

Specific Media

SpotXchange

The Trade Desk

Tremor Video

Tubemogul

Turn

Undertone

Unruly

Varick Media

Videology

VivaKi

Xaxis

Yahoo Ad Exchange

Yahoo Audience Ads

YuMe

Contact Us for a Complimentary Briefing Regarding Advertiser Perceptions of Your Media Brand

For more information or to arrange a private briefing with specific insights relative to your brand, please contact us at 212-626-6683 or media@PerceptionsGroup.com.