A New Industry Presentation from Advertiser Perceptions
Presented by: Kevin Mannion, Chief Strategy Officer, Advertiser Perceptions
30 minutes, including 10 minutes of Q&A
What does a leading DSP do in the minds of advertisers that others do not? What do even the leaders need to do better? In this session, Kevin Mannion of Advertiser Perceptions will look at market findings on how advertisers (marketer and agencies) select DSPs, what they look for in their preferred DSP, and their views of the leaders in the category.
Social networks lead the charge as more advertisers look to commit more money to native campaigns. NEW YORK, NY – Native advertising is gaining momentum as a brand advertising genre, according to the media industry business intelligence experts at Advertiser...