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Native Advertising and Content Report
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What Advertisers Think About Native Advertising
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The Native Advertising and Content Report

Native advertising plans, ad spending and advertiser satisfaction for each media brand are covered. Advertiser opinions, plans and preferences for native advertising in general are also explored in great depth for this report. Clients use the intelligence from the Native Content and Advertising Report to make better-informed decisions about native advertising, strengthening their media brands and improving their advertiser experience in the process.

The Native Advertising and Content Report measures over 80 top media brands, providing overall market insights and specific advertiser perceptions of individual media properties and companies. Contact us for an exclusive briefing featuring perceptions of your media brand.

Topics and Trends Covered in this Research-Based Report

Market Adoption of Native Advertising

How Advertisers Define Native Advertising: Unaided

Advertiser Statements That Describe Native Advertising

Native Advertising Benefits and Negatives

Main Goals When Using Native Advertising

Marketer’s Commitment to Native Advertising

Where Native Advertising Ranks in the Digital Advertising Landscape

Percent of Digital Ad Budget Allocated to Native Advertising

Types of Native Advertising Currently Use / Plan to Use

Percent of Native Advertising Budget Allocated Online vs. Mobile

Native Ad Formats Most Likely to Use in the Next 12 Months

Types of Digital Advertising Using / Plan to Use in Native Ad Ca mpaigns

How Advertisers Buy Native Advertising

Most Important Metrics When Evaluating Native Advertising

Advertiser Perceptions of Native Advertising Optimism

Recall: Media Brands That Offer Native Advertising

Top 10 Media Brands Used for Native Advertising

Native Advertising Media Brands with Highest Optimism

Native Advertising Media Brands with Highest Satisfaction

Top Reasons for Dissatisfaction with Native Advertising Media Brands

Familiarity with Native Advertising Platforms

Native Advertising Most Important Benefits

Obstacles to Using Native Advertising

Factors That Influence Native Advertising Use

Roles in Native Advertising Decision-Making Process

Media Brands Measured in this Report

Subject to change…

ABC.com

About.com

Amazon

The Atlantic

AOL.com

Bloomberg Business

Business Insider

BuzzFeed

CNET.com

CNN.com

eHow

ESPN

Facebook

Flipboard

Food Network.com

Forbes

Foursquare

Funny or Die

Google Display Network

Hearst (Cosmopolitan, Seventeen, Esquire, Food Network Magazine, etc.)

Huffington Post

Hulu.com

Instagram

LinkedIn

MSN

NBC

NYTimes

Pandora

Pinterest

Spotify

Thrillist

Tumblr

Twitter

Vine

Weather.com

WebMD

WSJ.COM

Yahoo

YouTube

Washington Post

Time

Sports Illustrated

Martha Stewart

Allrecipes

Parents

BHG

Mashable

Vice

Vimeo

Mode

Conde Nast (Vogue, Wired, Glamour, New Yorker, Vanity Fair, Self, etc.)

Time Inc. (People, InStyle, Sports Illustrated, Real Simple, Time Magazine, etc.)

Economist

NATIVE PLATFORMS

Adaptly

Ads Native

Blinq Media

Brand Networks

Ampush

Federated Media

Involved Media

Kargo

Kinetic Social

Nativo

Polar

Publish2

ShareThrough

Shift

SocialCode

TripleLift

Unified

Yahoo Gemini

YieldMo

NativeX

Unruly

Taboola

Outbrain

Gravity

Bidtellect

Contact Us for a Complimentary Briefing Regarding Advertiser Perceptions of Your Media Brand

For more information or to arrange a private briefing with specific insights relative to your brand, please contact us at 212-626-6683 or media@PerceptionsGroup.com.