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Mobile Advertising Report
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What Advertisers Think About Mobile Advertising
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The Mobile Advertising Report

Every day, more advertising is moving from desktop computers and laptops to mobile devices. Advertiser Perceptions analyzes this dynamic and fast-moving environment with an in-depth study of advertiser opinions and plans for mobile advertising. Subscribers to this Mobile Advertising Report will gain a very current perspective of how advertisers think mobile is reshaping the advertising landscape.

The Mobile Advertising Report measures over 70 top media brands, providing overall market insights and specific advertiser perceptions of individual media properties and companies. Contact us for an exclusive briefing featuring perceptions of your media brand in the mobile marketplace.

Topics and Trends Covered in this Research-Based Report

Advertiser Optimism for Mobile – Overall, by Medium, by Ad Category

Allocation of Mobile Budget

Reasons for Increasing Mobile Ad Spend

Reasons to Utilize Mobile Advertising

Attitudes Towards Mobile Versus Other Media Types

Brand-Focused Versus Performance-Focused Mobile Advertising

Methods of Buying Mobile Advertising

Mobile Advertising Allocated to Native

Why They Buy | Importance of Selection Criteria for Mobile Advertising

Important Measurements of Mobile Advertising Results

Smartphones Versus Tablets on Delivering Advertising Benefits

Decision-Making Process for Mobile Advertising

Mobile Decisions Based on Creative and Format Opportunities

Repurposing Versus Creating New Mobile Advertisements

Utilization of Mobile Advertising Formats

Importance of Cross-Media Solutions

Benefits of Mobile Advertising

Concerns with Mobile Advertising

Preferences of Mobile Advertising Brands Among Agency Clients

Familiarity with Mobile Media Brands

Familiarity with Mobile Media Brands

Today’s and Tomorrow’s Leaders in Mobile Advertising

Media Brands Measured in this Report

Subject to change…

ABC

About

AdMob

AllRecipes.com

Amazon (Amazon Media Group)

AOL

Apple iAd

Apple Streaming Music

Bloomberg Business

BrightRoll

BuzzFeed

CBS

CNET

CNN

CNN Money

Collective

Conversant

Cumulus

eBay

Engadget

ESPN

Facebook

Food Network

Foursquare

Fox News

FoxSports

Google Search

HGTV

Huffington Post

Hulu

iHeartRadio

Instagram

Kargo

LinkedIn

Martha Stewart

Meredith Digital

Millennial Media

Mode Media

MoPub

MovieFone

MSN

NBC

NBC Sports

NYTimes

Pandora

People

Pinterest

Skype

Snapchat

Specific Media

Spotify

Time Inc.

Tremor Video

Tribal Fusion

Tumblr

Twitter

Undertone

USA TODAY

Vice

Vox

Washington Post

Weather.com

WebMD

Windows 8

WSJ

Yahoo

Yahoo/Bing Network (Bing Ads)

Yelp

YouTube

YuMe

Contact Us for a Complimentary Briefing Regarding Advertiser Perceptions of Your Media Brand

For more information or to arrange a private briefing with specific insights relative to your brand, please contact us at 212-626-6683 or media@PerceptionsGroup.com.