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Digital Campaign Management System
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Improve Advertiser Satisfaction with Digital Campaigns
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The Digital Campaign Management System (DCMS)

The Digital Campaign Management System is a groundbreaking multi-client report delivering the necessary insights and direction for managing higher-levels of advertiser satisfaction throughout all stages of the digital ad campaign process. The report is focused on providing you with insights that can help with renewing and up-selling large digital campaigns, by focusing on how the entire organization is actively managing the process.

DCMS measures over 60 top media brands, providing overall market insights and specific advertiser perceptions of individual media properties and companies. Contact us for an exclusive briefing featuring perceptions of your media brand.

The Important Questions DCMS Answers

Is My Company Doing a Good Job Servicing Large Digital Campaigns?

Are We as Good as the Competition?

What Parts of the Entire Process Can We Improve Upon?

Where Does Management Need to Allocate More Resources?

Determine how to best approach a “friction-less” advertiser experience

DCMS Helps Your Media Brand...

Create a system enabling digital media brands to track overall client satisfaction.

Reveal how digital media brand teams are being perceived at the different stages of the campaign process

Understand satisfaction levels of advertising partners

Benchmark satisfaction in comparison to the competition

Provide insight into areas that deliver competitive advantage

Provide insights for improvement

Uncover best practices for advertiser retention and provide the opportunity to increase digital advertising spend

What DCMS Measures

Stage 1: Campaign Briefing

Stage 2: Creative Ideas and Planning

Stage 3: Creative Development and Buying Implementation

Stage 4: Launch, Monitor and Optimize

Stage 5: Post Campaign Analysis

Brands Measured in DCMS

Subject to Change

ABC Entertainment

ABC Local Digital

ABC News

About.com

AOL (including Huff Po, AOL premium display, AOL programmatic)

Apple iAd

AppNexus

Business Insider

BuzzFeed

CBS Entertainment

CBS Local Digital

CBS Sports

CNET

CNN/CNN Money

Collective

Condé Nast Digital

Discovery

ESPN

Facebook

Foursquare

Fox Entertainment

Fox Local Digital

Fox News

Fox Sports

Google (including AdMob, GDN, YouTube)

Hearst Digital

Hulu

Instagram

LinkedIn

Meredith Digital (Allrecipes.com, BHG.com, Parents.com)

Microsoft (Skype, Xbox, MSN, Bing)

Millennial Media

NBC Entertainment

NBC Local Digital

NBC News

NBC Sports

Pandora

Pinterest

Scripps Digital (including Home, Food, Travel)

Specific Media

Spotify

Tegna (new Gannett Digital)

Time Inc. Digital

Tremor Video

TubeMogul

Turn

Turner Entertainment

Turner Sports

Twitter

Undertone

USA Today.com/Gannett sites

Vevo

Viacom Entertainment (including MTV, VH1, Comedy Central, Spike)

Viacom Kids (including Nick, Nick JR, Nick@Nite, Nicktoons, CMT and TV Land)

Videology

Washington Post

Yahoo (including BrightRoll, Tumblr)

YuMe

Contact Us for a Complimentary Briefing Regarding Advertiser Perceptions of Your Media Brand

For more information or to arrange a private briefing with specific insights relative to your brand, please contact us at 212-626-6683 or media@PerceptionsGroup.com.