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18 January 2017 - 19:36, by , in AP Blog, Comments off
Advertiser Perceptions finds marketers growing even more cautious about ad spending with social platforms. DOWNLOAD THE REPORT NEW YORK, NY (January 18, 2017) – Third-party verification can’t come too soon to digital media, as the combination of bot fraud, fake news and audience restatements has 50% of marketers saying they will no longer place advertising...
4 November 2014 - 22:04, by , in AP Blog, Comments off
NEW YORK – November 4, 2014 – According to the new Native Advertising and Content Report from Advertiser Perceptions, optimism is very high for Native Advertising spending over the next 12 months. More than half (58%) of all survey respondents say they will increase spending, with agencies (62%) slightly more optimistic than marketers (51%). A...
15 October 2014 - 22:09, by , in AP Blog, Comments off
NEW YORK – October 15, 2014 – Advertisers are planning to increase their Mobile Advertising Spend in the coming 12 months, according to a new Mobile Advertising Report released by Advertiser Perceptions. The biggest single source of additional dollars will come from print budgets — cited by 41% of respondents — followed by an overall...
27 February 2014 - 22:10, by , in AP Blog, Comments off
After Two Years of Essentially Flat Overall Optimism, Agencies and Marketers Plan Greater Spending Increases in the First Half of 2014. NEW YORK – February 27, 2014 – AIR Wave 20 shows a strong uptick in advertiser optimism for the first six months of the year, the biggest such move since Spring of 2011. Following...