Advertisers Full Speed Ahead on Mobile – For Now

Advertiser Perceptions report shows audience remains the catalyst, programmatic buying is on the rise. NEW YORK, NY – As smartphones get smarter and people spend more time on them, advertisers intend to keep spending more on mobile, according to a new Mobile...

Trust Issues Weigh On Digital More Than Many Think

Advertiser Perceptions finds marketers growing even more cautious about ad spending with social platforms. NEW YORK, NY – Third-party verification can’t come too soon to digital media, as the combination of bot fraud, fake news and audience restatements has 50% of...

Native Advertising Optimism Gain Momentum

Social networks lead the charge as more advertisers look to commit more money to native campaigns. NEW YORK, NY – Native advertising is gaining momentum as a brand advertising genre, according to the media industry business intelligence experts at Advertiser...