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AIR Global
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AIR Global (Advertiser Intelligence Reports)

AIR Global extends the Advertiser Intelligence Reports internationally to deliver media decision maker perceptions of and plans for the leading digital media brands by country in Europe, Asia, and the Americas.

The AIR Global measures over 100 top media brands, providing overall market insights and specific advertiser perceptions of individual media properties and companies. Contact us for an exclusive briefing featuring perceptions of your media brand.

What AIR Global Delivers - Key Measures

Advertiser Perceptions by Media Brand

Advertising Product and Brand

Marketing Communication and Research

Selling Process and Coverage

Satisfaction, NPS and Recommendations

Advertiser Demand / Consideration

Advertiser Demand / Buying Intentions

Overall Market Insights

Advertiser Optimism

What Drives Advertising Decisions

Views of Key Measures

Decision Making Involvement

Recommend

Specify

Approve

Type of Buyers

Advertisers

Prospects

Decision Makers

Marketers (Client-Side)

Agencies

Trends

Seasonal

Consecutive

Regions and Countries Measured*

Global Overall

Europe: N = 550 (250 for UK, 150 each for France & Germany)

Asia: N = 450 (150 each in South Korea, Japan & SE Asia*)

Americas: N = 300 (150 each in Brazil & Canada)

*Option available to expand measurement to additional countries/regions including:

Argentina

Australia

Benelux

China

India

Indonesia

Italy

Mexico

Scandinavia

Spain

Others upon request

Contact Us for a Complimentary Briefing Regarding Advertiser Perceptions of Your Media Brand

For more information or to arrange a private briefing with specific insights relative to your brand, please contact us at 212-626-6683 or media@PerceptionsGroup.com.