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AIR for Agencies
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What Advertisers Think™ - Building Agency Business Through Perception
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AIR for Agencies (AFA)

For over a decade, Advertiser Perceptions has specialized in what marketers and agencies think of over 500 leading media brands – their plans, opinions and motivations.

Through our Advertiser Intelligence Report (AIR) we provide our blue-chip clients with research based actionable insights helping them to improve advertiser satisfaction and substantially increase sales.

Introducing AIR for Agencies (AFA) – Utilizing our proven method and panel of leading brand marketers, we are expanding our focus to deliver advertising agencies with the perceptions of top-level decision makers that influence agency selection and retention.

AFA supplies actionable data-driven insights and the guidance necessary for improving marketer perceptions of your agency to strengthen your brand value, improve client retention, increase new business and gain a competitive advantage!

Topics and Trends Covered in this Research-Based Report

What AFA Delivers          

Perceptions of 100 Competing Agencies – Creative, Media, Digital and Search

500 Leading Advertising Decision Makers – Their Plans, Opinions and Motivations

Over 25 Perception Points – Measured Across Service, Talent, Strategy and Execution, Cost and Overall Satisfaction (NPS)

Plans to Review 6 vs. 12 Months – Advertiser plans to review Agency Relationships

Deliverables

Two-wave Subscription (Two waves per year)

Each Wave Delivers…

One Executive Presentation of Findings and Analysis

Dashboard Delivery of Key Measures for All Measured Brands

Subscription Availability

By Agency

By Network

By Holding Company

Target Agencies to be Measured in AFA

 Subject to Revision

T3

360i

3Q Digital

72andSunny

Accenture Interactive

Acronym

AKQA

Arnold

Assembly

BBDO

BlueFocus

Bottle Rocket

Burson-Marsteller

Carat

Catalyst

CP+B

Cramer-Krasselt

Critical Mass

DDB

Deloitte Digital

Deutsch

Didit

Digital@Ogilvy

Digitas

DigitasLBi

Droga5

Edelman

Elite SEM

EPAM Systems

Epsilon

Fathom

FCB

Firstborn

FleishmanHillard

Geary LSF Group

GMR Marketing

Goodby, Silverstein & Partners

Grey

GroupM

Gyro

Harte Hanks

Havas

Havas Digital Group

Havas Media Group

HelloWorld

Horizon Media

Huge

IBM Interactive Experience

iCrossing

Initiative

Intouch Solutions

iProspect

Isobar

Walter Thompson

JWT

KeyPath Education (PlattForm Advertising)

Klick Health

Leo Burnett

Leo Burnett Worldwide/Arc

Martin Agency

Maxus

McCann Erickson

McGarryBowen

MEC

MediaCom

Meredith Xcelerated Marketing

Merkle

MetaVision

Mindshare Worldwide

Mobile@Ogilvy

Moxie*

MRM//McCann

MRY

Neo@Ogilvy

Ogilvy and Mather

OMD Worldwide

Optimedia

Organic

Performics

PHD

Possible

Proximity

Publicis Worldwide (Nurun)

PwC’s Digital Services

R/GA

Rapp

Razorfish

Reprise Media

Resolution Media

Resource/Ammirati

Revana Digital

Richards Group

Rockfish

Rosetta

Saatchi & Saatchi

SapientNitro

Starcom MediaVest Group

TBWA\Chiat\Day

The Search Agency

TMP Worldwide Advertising & Communications

Tribal

Tribal Worldwide

U.S. International Media

Universal McCann (UM)

VML

Weber Shandwick

Wieden & Kennedy

Wpromote

Wunderman

Y&R

Zenith

Contact Us for a Complimentary Briefing Regarding Advertiser Perceptions of Your Agency

For more information or to arrange a private briefing with specific insights relative to your brand, please contact Chris Martin, Vice President Agency Consulting, (347) 682-7585 or Chris.Martin@PerceptionsGroup.com.