The Advertiser Intelligence Reports (AIR)
AIR is the largest, longest running, and most comprehensive tracking study of media decision makers in the world. Currently in its 23rd wave, AIR provides media company executives with the plans and opinions of thousands of marketers and agencies every six months about more than 400 leading and emerging media brands—digital, mobile, television, print and radio. AIR enables the measurement and tracking of Advertiser Experience delivering actionable insights and guidance for improvement.
The Advertiser Intelligence Reports measures over 500 top media brands, providing overall market insights and specific advertiser perceptions of individual media properties and companies. Contact us for an exclusive briefing featuring perceptions of your media brand.