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Advertiser Intelligence Reports
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The Advertiser Intelligence Reports (AIR)

AIR is the largest, longest running, and most comprehensive tracking study of media decision makers in the world. Currently in its 23rd wave, AIR provides media company executives with the plans and opinions of thousands of marketers and agencies every six months about more than 400 leading and emerging media brands—digital, mobile, television, print and radio. AIR enables the measurement and tracking of Advertiser Experience delivering actionable insights and guidance for improvement.

The Advertiser Intelligence Reports measures over 500 top media brands, providing overall market insights and specific advertiser perceptions of individual media properties and companies. Contact us for an exclusive briefing featuring perceptions of your media brand.

What AIR Delivers - Key Measures

Advertiser Perceptions by Media Brand

Advertising Product and Brand

Marketing Communication and Research

Selling Process and Coverage

Satisfaction, NPS and Recommendations

Advertiser Demand / Consideration

Advertiser Demand / Buying Intentions

Overall Market Insights

Advertiser Optimism

What Drives Advertising Decisions

Importance of Marketing Material

Importance of Research

Information Sources for Decision Making

Communication and Meeting Preferences

Views of Key Measures

Decision Making Involvement

Recommend

Specify

Approve

Type of Buyers

Advertisers

Prospects

Decision Makers

Marketers (Client-Side)

Agencies

Trends

Seasonal

Consecutive

Region

East

Central

West

Size of Advertiser Budget

Largest Advertisers

Top 100

Titles

C-Suite

Director and VP Levels

Managers

Media Measured

Contact us for a complete list of media brands measured.

200+ Digital and Mobile Media Brands

Content Publishers

Portals

Ad Networks and Exchanges

Social

Programmatic

100+ Television Networks

Cable

Broadcast

100+ Print Media Brands

Magazines

National Newspapers

20+ Audio (Radio) Media Brands

Traditional

Digital

Hybrid

Examples from AIR

Advertiser Perceptions by Media Brand

5. AIR Advertiser Satisfaction
4. AIR Product Criteria Quadrant
5. AIR Advertiser Satisfaction

Overall Market Insights

1. AIR Advertiser Optimism
2. AIR Criteria That Drive Intent to Buy
3. AIR Marketing That Drives Consideration
Respondents

A Sample of the Advertisers We Poll

Study Participants

Representing Leading U.S. Advertisers by Ad Category

Alcoholic Beverages

Apparel (Fashion)

Automotive

Beauty (Toiletries and Cosmetics)

Consumer Electronics

Consumer Packaged Goods (Cleaning, Food and Beverages)

Entertainment (Movies, Music, TV and Books)

Financial (Financial Services, Insurance, and Real Estate)

Home (Shelter)

Pharmaceuticals

Quick Service Restaurants

Retail

Technology (Computers, Hardware, Software, Services, Office Products)

Telecommunications

Travel (Transportation, Hotels and Resorts)

Contact Us for a Complimentary Briefing Regarding Advertiser Perceptions of Your Media Brand

For more information or to arrange a private briefing with specific insights relative to your brand, please contact us at 212-626-6683 or media@PerceptionsGroup.com.