by Frank Papsadore | Apr 26, 2017 | News
Advertiser Perceptions study of advertisers familiar with Addressable TV shows majority buy it as much for brand awareness as transactions. NEW YORK (April 24, 2017) – Addressable TV advertising has doubled in the past year, according to various industry sources,...
by Frank Papsadore | Apr 7, 2017 | News
Advertiser Perceptions report shows audience remains the catalyst, programmatic buying is on the rise. NEW YORK, NY – As smartphones get smarter and people spend more time on them, advertisers intend to keep spending more on mobile, according to a new Mobile...
